black corner border to make up the header of this project page
Dutch Angle logo
meryl streep, bruce willis, and goldie hawn in death becomes her

Dutch Angle

A simple, easy, seat reservation process

Google UX Design Portfolio Project #2 - A Responsive Website

The Problem: An influx of patronage to Dutch Angle has created the need for seat reservations and pre-bought tickets. Dutch Angle wants to stand out from other theater websites, and maintain their branding.

The Goal: Create a responsive website that focuses on the seat reservation and ticket purchasing aspect of planning a visit to the theater that is accessible to all users.

My Role: Sole UX designer from concept to delivery.

Project Duration: December 2022 - January 2023

dutch angle mock up, seat selection
dutch angle mockup, bottom of home page
Dutch Angle mock up, homepage

User Story: Petey

a young man in a wheelchair, smiling

Petey is a work-from-home accountant who needs businesses to be clear about their accessibility levels without external research because he is wheelchair bound.

Problem Statement

Petey moved from Chicago to Rhode Island for college, where he met his now husband. He loves to plan fun and unique dates for them and always does research about where he would like to go, making sure it will be accessible for his chair. He enjoys being involved in his community and finding hidden gems.

Low Fidelity Concepts

first sketches of dutch angle site mockups
screenshot of web, tablet, and moble wireframes for dutch angle home page
screenshot of web, tablet, and mobile wireframes for upcoming movies

Sitemap

The sitemap for the userflow made for dutch angle

Mockups

Dutch Angle mockup, home page
Dutch Angle mockup, movie page
dutch angle mockup, tickets purched
dutch angle mockup, seat selection

Results

gif of the Dutch Angle website in action!

“I love that the seat reservation has my ticket quantity set and will automatically pick the correct number of seats all next to each other without needing to pick each one.” — Participant A, Usability Study #1

mock ups of iphone and ipad showing the now playing on dutch angle's site

“I love the vibe of this site, I feel like I understand the theater, and the entire ticket purchasing process is easy and clear.” — Participant C, Usability Study #2